Name. Image. Likeness.


“In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.” – Matthew 5:16

Heart Of A Lope was formed to provide innovative ways for student-athletes to earn experience, develop philanthropy and become strong Christian role models and ambassadors for thousands of Grand Canyon University alumni and fans who look up to them on and off the court. The supporters of Heart Of A Lope believe deep down in their hearts that GCU student-athletes are destined to do amazing things, and are committed to working tirelessly to ensure that every current and future Lope has the opportunity to leverage the power of their name, image and likeness to bring light into the world.


Fans of GCU now have the opportunity to support the university’s student-athletes directly by joining Heart Of A Lope. Each membership level offers exclusive benefits, and contributions can be designated by a specific sport, with funds being allocated equally among all participating team members.


85%. Heart Of A Lope keeps its overhead costs as low as possible, but must cover expenses related to IT, legal, marketing materials, content creation, student athletes education, fan engagement experiences, and bookkeeping. The Board of Directors review finances on an ongoing basis to ensure funds are spent in ways that most benefit the athletes.

Yes, members of Heart Of A Lope can denote what sport and their respective student-athletes contributions will be earmarked for. Members can also contact us directly to set up activations with their favorite student athlete(s).

Individuals and businesses interested in giving larger contributions to Heart Of A Lope can contact us directly at Contributions can be specified for specific sports, programs and activations.
No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Heart Of A Lope seeks to provide equal opportunities for both male and female student-athletes.

No, contracts are not exclusive. We want all Lope student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.

Heart Of A Lope offers Lope student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, bible studies, special appearances, commercials, NFTs, and many more! The types of opportunities student-athletes engage in are determined by contributors and our board of directors and advisors.
Yes – businesses and individuals can request specific NIL deals with athletes. Contact us at to get started.

Contracts are limited in time and scope to provide protection for contributor funds in situations where a student athletes transfers.

No, the collective is not affiliated with the university in any way. It is a third party created to work with Lope student-athletes. The university is prohibited by state law from arranging third-party compensation for student-athletes as it relates to NIL contracts.

Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against Grand Canyon’s values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Heart Of A Lope seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.

Heart of A Lope is not a 501c3 tax exempt entity.  As such, contributions to Heart of A Lope are not tax deductible as a charitable donation.

A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, contact us at  Under these circumstances a business may be able to deduct these payments and/or payments for a membership to Heart of A Lope as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction.

Nothing in this communication is intended to constitute legal or tax advice.